Anokhi is from Jaipur in Rajasthan. They have been operating their retail stores for more than 40 years. Their stores are large and spacious and their products are neatly displayed and stacked.
Skirts, tops, dresses, capris and jackets would typically be called the Indo western dresses. Cotton fabrics with colourful block prints are used to make the dresses. Colourful floral motifs in white colour or light pastel colour dresses is a trademark from Anokhi .
The wrap skirts and dresses in new designs are in dark colours with block prints. The cotton dresses are so comfortable that you would want to carry them everywhere. They are stylish, bright and provide great comfort. These dresses are not restricted to teenagers anymore. Moms of all ages can be seen in these stylish dresses.
Salwar kameez, Anarkali kurtas, churidar kurtas and short kurtis would make up the Indian ethnic wear collection. Soft and colourful, these dresses are ideal for summers. The collection is colour coded and displayed accordingly. You will find garments with same colour and prints displayed together.
You will find beautiful stoles and scarves in Indigo blue, bright reds and other lovely colours with prints neatly stacked in huge brass bowl. Take your pick. Black is a definite favourite and can be paired with several outfits.
Are you looking for bed sheets, pillow covers and quilts? Anokhi stocks these beautiful soft home fabrics in soft colours with block prints. They also stock dining sets, toilet cases and some jewellery pieces.
The prices are not cheap but the garments and furnishings are long lasting and are value for money. The average price would be Rs 1,000 – Rs 2,000/piece.
The store ambience is quiet and unhurried. Customers can walk around the store undisturbed while making his or her selection.